Reaching for Relevance

As 2015 draws to a close, a number of iconic adult beverage brands are feverishly implementing strategies to reinvigorate sales in the new year. Captain Morgan’s launch of Cannon Blast in September positions the brand to appeal to the Fireball Cinnamon Whisky crowd, while Bacardi USA is targeting Millennials with a new advertising campaign that […]

The On-Demand Delivery Revolution

We have just released Technomic’s trend predictions for the coming year. I’d like to take a closer look at No. 10—what we’re calling “The Delivery Revolution”—which may transform the foodservice industry more than the other nine trends put together. The proliferation of order-and-pay mobile apps and third-party online ordering and delivery services like GrubHub is […]

Foodservice Flavor Lifecycle Accelerates as Ingredient Variety Explodes

Technomic Inc.’s study explores innovation resulting from consumers’ proliferating demand for new, unique tastes Forty percent of consumers say they are more willing to visit a restaurant that offers new and/or innovative flavors, according to the new Technomic 2015 Flavor Consumer Trend Report. Though classic flavors still appeal, consumers are increasingly driven to experiment with […]

Ginger Gets Edgy: Craft Cider Heats Up with Ginger’s Peppery Punch

Riding on the coattails of craft beer, craft cider‘s star is certainly on the rise. Millennials’ away-from-home consumption increased 5% since 2012, with hard cider representing approximately 1% of the total beer category. But in a booming market of 426 hard cider producers, how does one stand out in a crowd? The Bacon and Beer […]

Challenged by Per Capita Consumption, Beer Industry Realizes Nominal Growth

Beer remains the most frequently consumed alcohol type and the largest adult beverage industry, but is challenged by ongoing declines in per capita consumption, according to Technomic’s 2015 BeerTAB Report. The overall beer industry grew slightly in 2014 (0.4%), an improvement over 2013. However, category performance within the industry was varied-craft and imported beers are […]

Technomic Finds Millennials’ Adult Beverage Choices Evolving as They Mature

Millennials are highly engaged individuals that continue to combine adventure and increasingly sophisticated tastes in adult beverages. Nearly three in 10 adults in the U.S. are Millennials and of legal drinking age. The sheer size of the Millennial generation, (born between 1977 and 1992), makes it a crucial demographic for the adult beverage industry. Part […]

Millennials Propel the Tech Revolution

In just a few years, technology at restaurants has evolved from a novelty into an expectation for consumers. As technology can no longer be overlooked as a key element of the guest experience, we have revised the 60+ attributes tracked in our Consumer Brand Metrics (CBM) program to include several new ones related to technology. […]

Technomic Tube Vlog Reveals Generational Foodservice Preferences

Because consumers of all ages visit foodservice venues daily, having a solid understanding of how generational preferences differ is essential for success in today’s competitive market. To help industry leaders stay abreast of how each generation views and approaches foodservice, Technomic has created a new video blog series on its YouTube channel, dubbed “Technomic Tube.” […]

Targeting the Hispanic Foodservice Consumer

Efforts to appeal to the fast-growing Hispanic population in the U.S. are heating up. Late last year, Pizza Hut announced it’s launching a Spanish-language version of its website, and KFC debuted a new family-focused ad campaign for its Favorites Buckets to target the Hispanic market. Last June, Dunkin’ Donuts launched a new Twitter handle, @DunkinLatino, […]

Juniper Rising: Gin Makes Gains on Menus

Whiskey may be the spirit getting all the attention lately, but another category with pre-Prohibition roots is making what could be the start of a comeback. Following years of declines, gin volume increased in 2014, according to Technomic’s soon-to-be-released SpiritsTAB report. Though the growth was nominal (0.1%), the change in trajectory is welcome news for […]