The Evolving Definition of Healthy

The last two years have seen a transformation in America’s opinion of what is considered healthy eating. Consumers will start applying the new definition of healthy in earnest as the holidays end and New Year’s resolutions kick in. Evidence from our most recent Healthy Eating Consumer Trend Report shared below indicates exactly how healthy eating […]

Additive-free burgers grow in Canada

Now, more than ever, consumers are paying attention to what goes into their food. Public scrutiny is intensifying over additives and their impact on health. Consumers are turning to “health-halo” labels like organic, all-natural and sustainable to feel good about what they eat. In fact, research from Technomic’s 2015 Canadian Burger Consumer Trend Report reveals […]

Technomic Tube Vlog Reveals Generational Foodservice Preferences

Because consumers of all ages visit foodservice venues daily, having a solid understanding of how generational preferences differ is essential for success in today’s competitive market. To help industry leaders stay abreast of how each generation views and approaches foodservice, Technomic has created a new video blog series on its YouTube channel, dubbed “Technomic Tube.” […]

One-Size-Fits All Is Out: How Consumers Vary by Market

Many restaurants are starting to adopt a more localized approach to menu development, marketing and operations to develop targeted strategies and offerings. Tailoring the experience to consumers in a particular market begins with understanding the local consumer. To that end, Technomic’s Consumer Brand Metrics program allows operators and suppliers to filter consumer brand tracking data […]

How Adult Beverage Brands Are Prioritizing Sustainability

Two weeks ago, BuzzFeed ran an article with the attention-grabbing headline “How Climate Change Will End Wine As We Know It.” (Additional point to BuzzFeed for the accompanying “Apocalypse Noir” visual.) The piece discusses how warming temperatures around the globe already are seen subtly affecting harvest schedules and how climate change likely will have a […]

What’s “Healthy” at Restaurants? Consumers’ Definitions are Evolving

Consumers are becoming increasingly health-conscious, but their perceptions of what is considered healthy eating at restaurants are also changing. Contemporary definitions of health are strongly associated with local, natural, organic and sustainable food and drink. Additionally, consumers are taking more of a balanced and personal approach to healthy eating—seeking out better-for-you foods, while enjoying occasional […]

Health-Halo Terms Rise, Fall on U.K. Restaurant Menus

“Gluten-free.” “Organic.” “Natural.” U.K. restaurant operators are fairly sure that these “health-halo” terms matter to their customers. But they’re less sure about how to develop menu items around these concepts, and then effectively convey these offerings via their menus. Technomic’s exclusive menu-tracking database, MenuMonitor, finds that three of the leading health-halo terms—gluten-free, organic and natural—have […]