The Future of Food Tech

When looking toward the future of tech in the food industry, it’s easy to imagine that robots will soon take our orders, we’ll pay for meals through voice or face recognition, and that most deliveries will be ferried to customers via drones. But this ignores real-world barriers, including regulation and shifts in public interest. Operators […]

What’s Secret About the Secret Menu? It’s Healthful

For consumers, ordering off a “secret” menu promoted mostly through word of mouth means gaining instant access to an exclusive club of in-the-know guests. For operators, it’s one of the cheapest marketing and brand-building tools around. A secret menu prompts enthusiastic fans to take to social media and other online forums to share—and sometimes brag […]