How to Appeal to Generation Z

One of the biggest challenges facing restaurant brands today is how to capture the attention of Generation Z diners and how to keep them coming back. Restaurant chains want to build brand loyalty with Gen Z and create lifelong customers. This column will provide a sketch of Gen Z using insights from our recently updated […]

Understanding Patronage Variations by Consumer Segment

Restaurants can attract very different core consumers despite operating within the same segment. In an effort to understand these differences, Technomic developed Eater Archetype segmentation to reveal these variations on a demographic and psychographic level. Our latest Consumer Brand Metrics white paper, Eater Archetypes: Brand Usage and Preferences by Consumer Segment, uncovers how psychographic profiles […]