Mixing and Matching with Value

For quick-service restaurants in particular, price point and value perception are driving influences for many patrons’ visits. Value menus, like the Dollar Menu & More at McDonald’s, are a classic way of cementing value perception at chains. However, many operators are employing new ways to provide value while appealing to consumers’ desires for choices and […]

2016: A Happy New Year On-Premise?

Restaurants, bars, hotels, nightclubs, fast-casual – the on-premise is a diverse and vibrant channel in the alcohol industry. Where’s it headed? Good question. Its growth trajectory is fairly reliant on consumers’ comfort level with discretionary spending, but their desire to relax, socialize, indulge and explore also plays a key role, as our recently released BarTAB […]

Canadian Chains Display National Pride

A handful of chains have been focusing their summer marketing campaigns on Canadian national pride. Chains are launching promotions that spotlight the country in a variety of ways, ranging from Canadian vacation giveaways to touring the country in a poutine-themed vehicle. Here are some recent Canada-themed campaigns: McDonald’s Canada launched the Great Canadian Taste Adventure, […]