Brand Image Strongly Influences Brand Performance

Free burritos, transparent food safety improvements, loyalty incentives — none of these attractive initiatives seem to be able to resuscitate Chipotle’s tanking sales. Since the fast-casual chain’s E.coli and norovirus problems last fall, Chipotle has reported three straight quarters of double-digit same-store sales declines. In its second-quarter financial results released last month, Chipotle announced that […]

How Fast Casual Tops Franchise Growth with Better Bottom Lines

Nobody should be surprised that fast casual leads all other industry segments in overall sales growth and unit growth. Observers could plainly see that in Technomic’s Top 500 Chain Restaurant Report, or with their own eyes, as the newest restaurants in town are probably fast-casual concepts and are probably packed with a line to the […]

Fast-Casual Segment Performance 2013: Chicken Restaurants

Chicken-focused concepts on Technomic’s Top 150 Fast-Casual Chain Restaurants list saw U.S. systemwide sales climb a healthy 11.3 percent to more than $3.2 billion in 2012. Unit count rose 4.7 percent to 2,447. That’s not quite as strong a performance as the Top 150 fast-casual concepts recorded as a group; sales for the Top 150 […]