Movie-Themed Marketing

Restaurant chains are utilizing partnerships with theatre operators and production studios to introduce movie-themed deals. Some of these promotions are serving as a way for restaurant chains to take advantage of the hype surrounding particular box-office hits. Other chains are giving away movie tickets with meal purchases to help boost both value perception and sales. […]

Can a Fast-Casual Pivot Counter Macaroni Grill’s Struggles?

Romano’s Macaroni Grill, newly spun off from Ignite Restaurant Group, appears to be going all-in on its Romano’s Kitchen Counter initiative, expanding the express-lunch service to dinner as well. The appeal of adopting fast-casual tactics to target fast-casual consumers is understandable. But Romano’s is charging ahead with its “concept within a concept” initiative, even though […]