Canadian Chains Display National Pride

A handful of chains have been focusing their summer marketing campaigns on Canadian national pride. Chains are launching promotions that spotlight the country in a variety of ways, ranging from Canadian vacation giveaways to touring the country in a poutine-themed vehicle. Here are some recent Canada-themed campaigns: McDonald’s Canada launched the Great Canadian Taste Adventure, […]

Retail Foodservice Primed to Steal Share From Restaurants

Technomic’s Canadian Retailer Meal Solutions Consumer Trend Report shows that Canadian consumers increasingly view retail foodservice as offering higher quality, fresher, and more unique and healthful food than its fast-food restaurant competition. Due in part to increased focus on fresh prepared food at retail outlets and the expansion of these offerings to new retail channels, we estimate […]

Rethinking Refranchising in the Restaurant Industry

Over the past few years, refranchising has been a big theme in the restaurant industry. Chain executives reason that they can generate cash from sales, spread risk and reduce capital expenditures while retaining most of the potential future profits. And without day-to-day operational responsibilities, they can focus on marketing the brand. So they have gone […]

How the Next Decade Will Make or Break Food Brands

Technomic forecasts the food industry grow to more than $2 trillion in annual sales by 2025, which certainly seems like a giant number. However, that headline figure comprises growth from many categories, each of which offers the opportunity to gain market share to companies that recognize changing consumer preferences and invest in innovation. According to […]

Cocktail Customization Appearing on Drink Menus

Consumers want customizable options when it comes to foodservice, and this interest is spilling over into adult beverages as well. Restaurants and bars are adding create-your-own specialty cocktails to menus, offering customers the ability to build a drink they are far more likely to enjoy. Customizable specialty cocktails often spotlight pre-selected, non-alcohol ingredients, but encourage […]

Consumers Pick Premium Poultry

Consumers of chicken generally make no bones about having their favorite cut —whether it be white or dark, thigh or breast. And of course, cut preference depends on what one may be prioritizing. For example, Technomic’s 2015 Center of the Plate: Poultry Consumer Trend Report finds that both white and dark meat have its supporters; […]

Do Consumers Care About Calories in Alcohol?

Come December, consumers may get a shock when perusing restaurant drink menus for their holiday toast. The Food and Drug Administration regulations requiring calorie information to be presented on adult beverage menus in foodservice concepts operating in 20 or more locations go into effect December 1. Will this information cause patrons to rethink that drink […]

Partnering on Calorie Counts

With just 238 days until calorie counts must appear on drink menus in chain restaurant and other multiunit on-premise locations, many operators are scrambling to assemble the necessary calorie and nutrition information. They’re also striving to gain clarity about the requirements to have compliant menus in place by the December 1 deadline. The issue shines […]

One-Size-Fits All Is Out: How Consumers Vary by Market

Many restaurants are starting to adopt a more localized approach to menu development, marketing and operations to develop targeted strategies and offerings. Tailoring the experience to consumers in a particular market begins with understanding the local consumer. To that end, Technomic’s Consumer Brand Metrics program allows operators and suppliers to filter consumer brand tracking data […]

State of the Alcohol Beverage Industry 2015: Small Is Big

The early results from 2014 tell a very clear story about the dynamics at play in the alcohol industry: The small are getting bigger, and the big, for the most part, aren’t. Beer held its majority share of total alcohol volume, but another year of overall decline resulted in beer again ceding some share to […]