Tequila on the Rise at Full-Service Chains

Tequila continues to make inroads into American foodservice. In recent years, tequila bars and restaurants with broad selections of tequila have emerged, tapping into the popularity of the spirit that results from the advent of 100% agave and aged expressions. In addition to bars that exclusively offer tequila, the spirit is increasingly appearing on menus […]

In Canada, Spirits Step Out from Behind the Bar

The robust flavours of spirits such as whisky, bourbon and tequila are adding a grownup twist to entrées, desserts and more on Canadian restaurant menus. As consumers express growing interest in exploring a variety of traditional and innovative cocktails—guided in their selections as much by the flavour profile of the finished drink as by the […]

Tequila Bars Take the Spotlight

Restaurants and consumers alike are experimenting with more authentic and regional Mexican fare to further explore this popular cuisine. Three out of four consumers purchase Mexican fare away from home occasionally, according to Technomic’s recent Ethnic Food & Beverage Consumer Trend Report. One result of Mexican experimentation is the growing number of tequila bars. What […]