McDonald’s Makes Moves in Coffee Segment

In December, McDonald’s Canada launched its first standalone McCafé at Union Station in Toronto and announced plans to open a second in the city in 2016. Although the concept saw little success during testing in the U.S., the McCafé brand has been an effective operation in Canada. Since launching its McCafé coffee lineup at restaurants […]

Pizza Chains’ Tech Innovation Receive Praise in Canada

Technology in restaurants is no longer a novelty, consumers expect it. As a result, we added several technology attributes to the Consumer Brand Metrics (CBM) program in Q1 2015. In the recent Consumer Brand Metrics: Canadian Restaurants white paper, “Emerging Tech at Restaurants: Consumer Perceptions of Technology at Leading Chains,” consumers particularly praise pizza chains […]

Growth in Saturated Coffee Segment

The coffee café market is well saturated, especially thanks to segment leader—and leader of Canada’s foodservice industry as a whole—Tim Hortons. Coffee cafés will be forced to battle this market saturation by tapping into new strategies, including international expansion, retail product development and licensing, and new and expanded occasions. The last of these three is […]

Canadian Brands Connect with Consumers

When it comes to sourcing their next meal, consumers have more options available to them than ever before, making brand awareness and advertising crucial pieces of the equation for success in the foodservice industry. In Canada, a few brands already excel in connecting with consumers through their advertising, due in part to their long history, […]

Paying It Forward for the Holidays

Tim Hortons started its holiday campaign last month by outfitting its TimsRunner coffee truck in a specially designed wool sweater. Then about a week ago, the Canadian coffee chain outfitted an entire town. On December 13, residents of Fort Frances, ON, awoke to find red and white yarn strung in trees, along roads and knitted […]

Merger Conditions Could Boost Burger King’s Image in Canada

UPDATE 11 a.m. CST: Tim Hortons shareholders have approved the chain’s takeover by Burger King, The Globe and Mail reports. The Tim Hortons-Burger King merger is one step closer to completion after the Canadian government signed off on the deal last week. Conditions attached to the deal’s approval could ease any hard feelings harbored by […]

Tim Hortons, Burger King and Brand Loyalty

In one of the more unusual—but completely brand-appropriate—restaurant publicity stunts we’ve seen in some time, Tim Hortons last week transformed a Calgary home into a popup Tim’s. For one morning, the unassuming house sported a neon Tim Hortons sign over its garage and was outfitted inside with a doughnut display case, a service counter and […]

5 Reasons Burger King Wins with Tim Hortons Beyond the Tax Inversion

Yesterday Burger King announced plans to acquire Canadian coffee-café chain Tim Hortons, which would enable the burger chain to relocate its headquarters to Canada. The move would lower its tax obligations, a fact the media has latched onto. But even without the so-called tax inversion, Burger King could win with the deal. Here’s how. Burger […]

Coffee Cafés Perk Up in Canada

Coffee café chains that appear in the Top 200 Canadian Chain Restaurant Report registered a 5.6% sales increase and a 4.5% unit increase in 2013. The segment’s sales and unit performance exceeded the total Top 200 chains’ growth rates by 1.4% and 1.7%, respectively. Despite Tim Hortons being the largest coffee café player in Canada, […]

Connecting with Consumers: Tim Hortons and A&W

This spring, Tim Hortons—Canada’s No. 1 restaurant chain by sales in 2013—will celebrate its 50th anniversary. A&W, another iconic brand in Canada and No. 6 for sales on Technomic’s Top 200 Canadian Chain Restaurants list, has even older roots: Its first Canadian unit opened in Manitoba in 1956. These two leaders’ longevity and decades-long success is […]