Brands Increasingly Drive Adult Beverage Orders

When I think of beer, I think of 312 and Yuengling, and when I think of rum, I think of Captain Morgan. These are the brands that I order when dining out. Brands are synonymous with our favorite alcohol drinks, no matter what our particular preferences are. Recent research from Technomic’s Trends in Adult Beverage […]

Drink Delivery Dilemma

Minibar, DrinkFly, Drizly, Thirstie, BrewDrop, Saucey, SWILL—these cleverly named services promise on-demand delivery of adult beverages in various markets across the country. In August, online retail behemoth Amazon joined the fray, adding spirits, wine and beer to the list of items offered through its Prime Now service. The alcohol delivery service is only available in […]

Technomic Finds Millennials’ Adult Beverage Choices Evolving as They Mature

Millennials are highly engaged individuals that continue to combine adventure and increasingly sophisticated tastes in adult beverages. Nearly three in 10 adults in the U.S. are Millennials and of legal drinking age. The sheer size of the Millennial generation, (born between 1977 and 1992), makes it a crucial demographic for the adult beverage industry. Part […]