Consumer Trends Continue to Evolve in 2015

It’s difficult to anticipate the next shift in restaurant consumers’ preferences and need states, but operators can count on one expectation heading into 2015: Consumers will expect more from their brands, especially in the areas of technological amenities and food quality. Meeting those evolving demands will require restaurant leaders to invest heavily in their brands. […]

Canadian Consumers Connect Customization to Value

The proliferation of create-it-yourself menu items (such as the build-your-own-burger option at Montana’s Cookhouse) and concepts (Subway, et al) is evidence that consumers want the ability to customize their food to their exact specifications. Interestingly, many of them also feel customization options can enhance a restaurant’s value proposition. Two-fifths of consumers (41%) polled for Technomic’s […]