Understand Lifestyles to Understand Consumers

In the early days of marketing, “the consumer” was seen as an undifferentiated mass—the proper object of mass marketing via mass media. Then, around the 1990s, marketers began paying more attention to consumer segments like the “soccer mom.” Now, researchers can divide consumers into much smaller, more narrowly defined groups. For instance, Technomic’s Consumer Brand […]

Shaping Consumers’ Wine Decisions

Around half of U.S. adults ages 21 and older are wine drinkers, and wine consumption continues to trend upward—up 2.2% across the country in 2013, according to Technomic’s 2014 WineTAB Report. But wine can be a confusing adult beverage category for consumers, and it can be difficult for those selling wine to them to discern […]

Craft Beer’s Hispanic Appeal

Hispanic consumers are fans of beer and of imported and major domestic brews in particular. Those are not the only beer categories on the Latino radar, however. Hispanics are engaging with craft beer both as consumers and as producers, and they’re poised to influence the direction of the craft beer industry. Two-fifths of Hispanic consumers […]

Balancing Act: Menu Focus vs. Variety at Lunch

Lunch is a meal that consumers regularly eat away from home—a couple of days a week, on average—often sourcing it from conveniently located limited-service restaurants. Operators understand the value of this daypart and have been focusing their efforts on gaining a larger share of lunch visits. This can be tricky, due to the fact that […]

Millennials: A Grab-N-Go Generation [Infographic]

Millennials are a generation on the go, looking for convenience in all aspects of the foodservice occasion—including format. Continuing yesterday’s discussion of generational differences, this week’s Consumer Flash infographic displays Millennials’ affinity for grab-n-go options, perfect for a meal on the run. [View larger INFOGRAPHIC: Millennials: A Grab-N-Go Generation ] Source: This infographic is powered by […]

New Consumer Study from Technomic Reveals Emerging Generational Preferences and Opportunities in Foodservice

Generation Z, Millennials, Generation X and Baby Boomers total about 74 percent of the U.S. population—and make up the bulk of today’s foodservice consumers. Technomic recently examined the needs and behaviors of each generation—including our very first look at Generation Z—to uncover a number of differences and similarities by cohort. Gen Z, the first true […]

Investors Hungry for U.K. Chain Restaurants

The recent sale of PizzaExpress to Chinese firm Hony Capital is just one of several recent deals illustrating investors’ appetite for growing U.K. restaurant and pub brands. Private-equity firm Hony’s £900 million acquisition of PizzaExpress from Cinven, owner of the group that operates Zizzi Italian restaurants, was announced earlier this month. The deal, which the […]

Making the Most of Dessert Menu Space

Technomic’s MenuMonitor online resource reveals that dessert menus are contracting in the U.K., as many restaurant operators are deciding it’s not worthwhile from either a cost or an operations perspective to maintain lengthy lists of post-meal treats. Interestingly, that contraction is even more pronounced in the full-service restaurant sector, where the number of desserts on offer […]

Hot Potato: Topping Restaurant Sandwiches Across the World

Potatoes have long played a supporting role on menus, rounding out entrées in varying forms: mashed, scalloped, roasted, twice baked, to name just a few. But the humble spud has moved from side dish to center stage recently, with potato-topped sandwiches appearing on menus worldwide. As beef, pork and produce prices surge in global markets, […]

Younger Diners Drive Growth For Canadian Limited-Service Restaurants

What do Five Guys Burgers and Fries, Thai Express and Starbucks have in common? All saw double-digit percentage sales growth in Canada in 2013—and all are significantly more likely to be visited at least occasionally by 18- to 34-year-olds than by consumers ages 35 and up. That’s one intriguing finding we can identify by comparing restaurant […]