Fireball: Stealth to Sellout?

In alcohol today, authenticity sells and everyone’s buying it. But what exactly is authenticity? Webster’s definition involves “genuine,” “not copied” and “true and accurate.” The alcohol brands that start out focused on their authenticity, and build the consumer connection around it, win. Quite often, their go-to-market process involves little to no marketing budget, whether due […]

Beer & Wine Cocktails Provide Uniqueness

Visiting a restaurant these days isn’t just about treating yourself to a delicious meal without having to cook and clean up. It’s also about spending time with family and friends, and having new meal and ambiance experiences. While the food is integral to making foodservice occasions worthwhile, adult beverages play a large role in customer […]

Delivery Service Trials

Leading limited-service restaurant chains are trialing or launching new delivery service options in droves, often from a tech-based platform or through a third-party partnership, in order to boost sales and grow this convenience-fueled service. In the last year alone, Dunkin’ Donuts, Taco Bell, McDonald’s and Starbucks trialed delivery service, and Panera Bread Company, Burger King […]

What Fast Casual Gets Right About Burger Trends

The “better burger” segment was already on a roll, but economic factors have begun to exert even more pressure on cheeseburger-focused brands in ways that will favor fast casual over quick service. According to data in the 2015 Burger Consumer Trend Report, total burger consumption appears to have peaked and leveled off since 2013, likely […]

Food Halls Serve As Launching Ground for Fast-Casual Concepts

With competition heating up among fast-casual concepts, some brands are looking to food halls instead of traditional restaurant formats for development and growth. Unlike food courts, which are conventionally home to big chain restaurants, food halls feature mostly local fast-casual vendors to showcase the diverse flavors of the neighborhood. These food hall vendors typically specialize […]

Premium Goes Beyond the Beef

Increased demand for burgers in the past several years combined with a dwindling beef supply have resulted in higher prices that are forecasted to increase even further. Consumers are feeling the effects: 51% say they have noticed that burger prices have increased over the past year, according to Technomic’s 2015 Burger Consumer Trend Report. Operators […]

Canadian Chains Display National Pride

A handful of chains have been focusing their summer marketing campaigns on Canadian national pride. Chains are launching promotions that spotlight the country in a variety of ways, ranging from Canadian vacation giveaways to touring the country in a poutine-themed vehicle. Here are some recent Canada-themed campaigns: McDonald’s Canada launched the Great Canadian Taste Adventure, […]

Retail Foodservice Primed to Steal Share From Restaurants

Technomic’s Canadian Retailer Meal Solutions Consumer Trend Report shows that Canadian consumers increasingly view retail foodservice as offering higher quality, fresher, and more unique and healthful food than its fast-food restaurant competition. Due in part to increased focus on fresh prepared food at retail outlets and the expansion of these offerings to new retail channels, we estimate […]

Rethinking Refranchising in the Restaurant Industry

Over the past few years, refranchising has been a big theme in the restaurant industry. Chain executives reason that they can generate cash from sales, spread risk and reduce capital expenditures while retaining most of the potential future profits. And without day-to-day operational responsibilities, they can focus on marketing the brand. So they have gone […]

Unique Garnishes Add ‘Wow’ Factor to Cocktail Menus

The latest way that restaurants and bars are flexing their creative muscles is through unique adult beverage garnishes. Preparation is key to specialty cocktails and taking the time to create an intricate or handcrafted garnish can impress guests. Visually, garnishments can add a pop of color, a change of texture or an exciting “wow” factor […]