Economy Sending Mixed Messages for Foodservice Growth

Moving into the second half of 2014, the economy is sending mixed signals. Revisions of Q1 2014 GDP numbers suggest that the economy contracted almost 2 percent through the winter while job growth has been shockingly robust. Further, because healthcare accounts for nearly 18 percent of Gross Domestic Product (GDP), the significant uncertainties associated with […]

Understand Lifestyles to Understand Consumers

In the early days of marketing, “the consumer” was seen as an undifferentiated mass—the proper object of mass marketing via mass media. Then, around the 1990s, marketers began paying more attention to consumer segments like the “soccer mom.” Now, researchers can divide consumers into much smaller, more narrowly defined groups. For instance, Technomic’s Consumer Brand […]

Wine’s Winning Ways with U.S. Consumers

Caught up in craft-beer mania? You may have missed the news last week that—zut alors!—the U.S. has overtaken France as the biggest wine market in the world. U.S. wine purchases climbed in 2013 while France’s wine-buying slid, the International Vine and Wine Organization found—tracking with data from Technomic’s 2014 Trends in Adult Beverage State of […]

Adult Beverage Brands Target the Everyman

It was bound to happen, really. After years of “premiumization” garnering big buzz in adult beverages, with marketers jockeying to position their beverage brands as sophisticated choices for discerning drinkers (and consumers aspiring to a more “premium” lifestyle), some labels are looking to stand out by going decidedly against the flow. Their goal? Appeal to the masses […]

Whiskey: Is the Future Clear?

Bourbon, Tennessee and rye whiskey are making headlines lately, and with good reason. The storied, flavorful and sometimes hard-to-find American spirits are on fire, as their inherent attributes are exactly what many consumers are thirsting for today. The once-illegal stepchild of the distilling industry—corn whiskey, also known as moonshine—also is growing. In fact, it’s the […]

On- and Off-Premise: A Closer Connection

The connection between what consumers drink in bars and restaurants and what they purchase for at-home enjoyment appears to be strengthening. According to our soon-to-be released 2014 SpiritsTAB Report, more than two-fifths of consumers (44%) agree that they enjoy the same brands at home as they do in a restaurant, bar or other commercial establishment, […]

Brewers’ Great Expectations: Craft Beer at 20% by ’20

The Brewers Association’s recent revamp of its mission statement includes a bold goal: “By 2020, America’s craft brewers will have more than 20% market share…” In other words, craft wants to own a share of the beer market akin to that now occupied by domestic regular beer. Exactly how does the association plan to achieve […]

Irish Whiskey Makers’ Eyes Are Smiling

Bar owners and suppliers eager for consumers to celebrate St. Patrick’s Day with a bit of Irish whiskey should have reason to cheer this year: The Irish whiskey segment is on a hot streak. Retail sales of the spirit rose more than 21% to $638 million in 2013, based on preliminary data from Technomic’s new […]

Time to Accept Reality—and Find Ways to Grow

Five years after the Great Recession, U.S. restaurant growth remains slow. Technomic’s new forecast shows sales growing one percent after inflation in 2014, just as they did in 2013. (We are seeing some movement of consumer dollars from one segment to another—fast-casual restaurants are still gaining market share while sales remain soft for most casual-dining […]

Reality Check: Per Capita Consumption

The total U.S. legal drinking age population (LDA) increased by nearly 2 million in 2013, following the addition of 2 million individuals in 2012. The growing number of LDA consumers is due largely to the movement of Millennials into adulthood. However, per capita consumption of beer—historically the beverage of choice for young adult consumers—declined 2.2% […]