Offering a Balance of Unique and Familiar Flavours Key to Ethnic Menu Success

Across Canada, ethnic fare consumption is trending up, specifically among younger consumers. According to the Technomic’s 2015 Canadian Flavour Consumer Trend Report, ethnic fare is a source of exploration and nostalgia for younger diners. However, Technomic’s research reveals that despite significant interest in ethnic flavours and cuisines, unfamiliarity with ethnic ingredients can deter some consumers from trying new dishes. As operators innovate and begin to incorporate more authentic—and in turn likely less recognizable—ingredients on their menus, they must balance new, unique options with traditional and familiar ones.

“Operators must decide what fits with their concept when towing this line of traditional and authentic, and convey a clear message that tells the story of their ethnic offerings,” explains Kelly Weikel, director of consumer insights. “Describing unique ingredients or dishes, educating staff and utilizing bilingual menus can encourage purchases and pique consumer interest in new or unfamiliar ingredients and flavours.”

Canadian Ethnic Food and Beverage

[View larger INFOGRAPHIC: Canadian Ethnic Food and Beverage]

Using actionable data from more than 1,000 Canadian consumers, as well as Technomic’s exclusive Digital Resource Library, Knowledge Center and MenuMonitor databases, the 2015 Canadian Flavour Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes towards ethnic flavours.  Complete with expert insights and identification of key areas of opportunity to capitalize on consumer trends, the 2015 Canadian Flavour Consumer Trend Report can:

  • Enrich an operation’s selling story through strategic insight into the trends, attitudes and needstates driving ethnic fare consumption in Canada;
  • Help navigate the shifting attitudes toward ethnic cuisines to identify mainstream and emerging flavours;
  • Fuel innovation through analysis of menu trends, consumer preference data and emerging concept profiles;
  • Stay ahead of the competition by understanding what’s now and what’s next for ethnic fare.

The 2015 Canadian Flavour Consumer Trend Report is one of many topics in Technomic’s Consumer Trend Report series offering the most current analysis, insight and opportunities to help grow your business. Our best-in-class intelligence combines 50 years of foodservice expertise with critical findings from over 7,000 menus per year and nearly 30,000 annual consumer interviews.


Patrick Noone

With more than 15 years of experience in the research/consulting industry, Patrick Noone, Executive Vice President, Business Development, is integrally involved in the sales, development and marketing of Technomic's online resources, reports and custom studies—tools that provide clients with actionable industry data that supports their strategic and tactical business planning processes. He also manages Technomic's Business Development and Client Service teams.

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