Mixing and Matching with Value

For quick-service restaurants in particular, price point and value perception are driving influences for many patrons’ visits. Value menus, like the Dollar Menu & More at McDonald’s, are a classic way of cementing value perception at chains. However, many operators are employing new ways to provide value while appealing to consumers’ desires for choices and […]

Sales Continue to Build for Build-Your-Own Concepts

By now we’re all familiar with build-your-own, sometimes called “Chipotle-style,” concepts. The foodservice industry has become home to many varieties of create-your-own restaurants across all types of cuisines, from pizza to vegetables. The trend shows no signs of slowing down. In 2014, restaurants with a create-your-own format—which moves customers down the line and allows them […]